Sunday, May 17, 2009

NETWORKING - It's All In The Relationship

Networking, whether it's in person or on line, is becoming more and more critical to our success. Whether we engage in networks that provide formal or informal relationships or cooperative or collaborative interactions they are unique and important to us as we move forward in our professional and business lives. The idea behind networks and networking is to be able to help each other out. Because networks are comprised of individuals who may be experts in their field or seasoned professionals or who can act as a resource when we need them, they provide a variety of benefits to us that we cannot find anywhere else.

For example, how many of you are looking for jobs or are looking to change jobs? Networks can provide you with a sounding board for your concerns and issues around your job search. They can help support you by providing you with contacts and resources. They can also provide you with a reality check around possible jobs that you may find interesting but may not be for you in the long term.

If you're looking to grow and develop your skills they can help you stay current with new trends in your field. They can offer professional support and collective problem solving, give you ideas for out of the box thinking so you can create breakthrough marketing initiatives that will propel your business to the next level.

Even with all I've just talked about, don't forget that networks can also provide you with wonderful relationships and friendships. What better way to help reduce your stress and enrich your lives that the relationships you have with others especially when they are willing to share your successes and failures and help you grow stronger from your efforts.

Reference: Performance Excellence Through Partnering, D. Van Tiem & J. Rosenzweig, 2005